Founder’s Story 

When I first hit my late 40s, something felt fundamentally off. I wasn’t sleeping. I was constantly fatigued, battling brain fog during critical work meetings, and dealing with anxiety that seemed to come out of nowhere. I went to my doctor expecting answers, but instead, I was told my labs were “normal” and that this was just a natural part of getting older.

It turns out my story isn’t unique. Millions of women in midlife experience perimenopause and menopause symptoms that disrupt their careers, relationships, and daily well-being yet fewer than 20% of OB-GYNs receive formal training in menopause care.

I founded Midi Health to fix this broken system.

What is Midi Health?

Midi Health is the national virtual care clinic I built specifically for women navigating perimenopause, menopause, and midlife health. I created it to address the clinical gaps in midlife women’s healthcare that I experienced firsthand a digital specialist clinic that seamlessly integrates with traditional insurance.

Why We Started Midi

Women spend up to a third of their lives in perimenopause, menopause, and post-menopause, yet healthcare historically treats this phase as an afterthought. I set out to build the care platform I wished I had when my symptoms started: expert-led, compassionate, and covered by insurance.

 Midi believe midlife isn’t a decline it’s a peak. You deserve to feel vibrant, focused, and strong during these years.

The Reality of Midlife Healthcare

For too long, women’s midlife health has been shrouded in silence and dismissed by mainstream medicine. Standard blood tests often miss fluctuating hormone levels, leaving women to suffer through silent symptoms without a clear treatment path.

• The Care Gap: Tens of millions of women navigate perimenopause without targeted clinical support.
• The Specialty Void: Medical education rarely prioritizes midlife female hormonal changes, leaving patients with limited options.
• The Impact: Untreated symptoms affect job performance, emotional well-being, long-term bone density, and cardiovascular health.

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Our Pillars of Care

Specialized Expertise

Every clinician on our team receives rigorous training in menopause, female hormonal health, and midlife wellness, staying fully up to date on the latest research and clinical standards.

Personalized Treatment Plans

We don’t believe in one-size-fits-all treatments. Whether you choose FDA-approved hormone replacement therapy (HRT), evidence-based non-hormonal prescriptions, targeted botanical supplements, or tailored lifestyle shifts, your plan is built specifically for your body, lifestyle, and medical history.

Accessible & In-Network

High-quality specialist care shouldn’t be a luxury reserved for those who can pay out of pocket. We work directly with major health insurance providers and Medicare to make expert virtual visits accessible and affordable.

Core Focus & Medical Services 

I built Midi to offer telehealth consultations with licensed clinicians—board-certified physicians and advanced nurse practitioners—who specialize in female hormonal changes. Our clinical framework covers the full ecosystem of midlife health:

• Hormone & Menopause Care: Relief for hot flashes, night sweats, low libido, and vaginal dryness, including localized therapies for painful intercourse.
• Brain Health & Mood: Clearing persistent brain fog, restoring focus, and stabilizing sudden anxiety or mood swings.
• Sleep & Energy: Rebuilding healthy sleep cycles, reducing night sweats, and tackling deep chronic fatigue.
• Metabolic & Weight Management: Support for hormone-driven weight shifts, which may include prescription options such as GLP-1 medications when clinically appropriate, alongside metabolic labs and personalized dietary guidance.
• Bone & Joint Strength: Protecting long-term bone density and relieving joint aches or stiffness.
• General Midlife Wellness: Treatment and diagnostic lab orders for thyroid imbalances, cardiovascular risk markers, hair loss, and skin changes.

How It Works

1. Schedule a virtual visit: Book a video appointment via the Midi platform no physician referral needed.
2. Get a personalized care plan: Our clinicians assess your health history and symptoms to build a plan combining hormone therapy (e.g., HRT patches, creams), non-hormonal medications, targeted supplements, or lifestyle recommendations.
3. Get diagnostics, if needed: We order the blood work (metabolic panels, lipid profiles, thyroid markers) or imaging (like DEXA scans) you need at local lab facilities.

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Insurance Coverage & Cost 

Unlike many direct-to-consumer digital health startups that rely purely on expensive subscription models, Midi is in-network with most major U.S. health insurance providers (e.g., UnitedHealthcare, Aetna, Cigna, Blue Cross Blue Shield) as well as Medicare in supported regions. Self-pay and out-of-pocket options are also available. 

Supplements & Wellness Line 

Beyond clinical care, we’ve formulated our own line of over-the-counter supplements targeted at midlife health, including Daily Brain Boost, Cortisol Support, Daily Fiber+, and Creatine+.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Where We Are Headed

Midi is more than a virtual clinic it is a movement to redefine how healthcare treats women over 40. From symptom relief to long-term preventative care, our clinical team is here to walk alongside you through every stage of midlife.

Get Started with Midi →

Thank you for trusting us with your health. We can’t wait to help you feel like yourself again.

Warmly,

Joanna Strober

Founder & Chief Executive Officer, Midi Health