Our Story By Midi Health
Healthcare Built for Women, By Experts Who Listen
Midi Health was created because women deserve better healthcare in the years when their bodies, hormones, health risks, and priorities can change dramatically.
We built Midi as a specialized virtual care platform for women, combining experienced clinicians, personalized care, evidence-based medicine, and technology to make high-quality women’s healthcare easier to access.
Our story started with menopause, but the need was much bigger.
Women came to us looking for help with weight changes, sleep, mood, brain fog, sexual health, bone health, skin and hair changes, preventive care, and other concerns that often become more important during midlife. We listened to those needs and continued building a broader model of care around them.
Today, Midi provides specialized virtual care across all 50 states, with a growing team of board-certified clinicians and medical advisors focused on improving healthcare for women.
Why Midi Health Was Created
For too many women, getting answers about their health has meant short appointments, fragmented care, unanswered questions, or being told that difficult symptoms are simply part of getting older.
Midi was created to change that experience.
Our founders saw firsthand how difficult it could be to find knowledgeable care during midlife. Joanna Strober’s own experience with hot flashes, severe night sweats, insomnia, and other symptoms helped spark the idea for Midi. She recognized that women needed a healthcare experience where their symptoms were taken seriously and evaluated as part of the bigger picture.
What began as an effort to improve menopause care quickly became a much larger mission: to modernize healthcare for women throughout midlife and beyond.
The Beginning of Midi
Midi Health was founded in 2021 by Joanna Strober and medical leaders who shared a belief that women needed more specialized care during midlife.
Joanna Strober became Midi’s Co-founder and CEO, while Kathleen Jordan, MD, became Co-founder and Chief Medical Officer. The leadership team brought together healthcare expertise, technology, business experience, and a strong understanding of the gaps women face in traditional care.
The original focus was perimenopause and menopause.
But patients quickly showed us that midlife health could not be separated into one symptom or one hormone.
A woman dealing with hot flashes might also be struggling with sleep. Weight changes might happen alongside changes in metabolism, mood, or activity. Bone health becomes increasingly important with age. Sexual health, cardiovascular health, skin, hair, mental well-being, and preventive care can all become part of the same conversation.
That changed the way we thought about Midi.
We weren’t building only a menopause clinic.
We were building a better model for women’s healthcare.
A Personal Story Helped Start the Movement
Midi’s founding story is closely connected to Joanna Strober’s own experience.
In her mid-40s, Joanna began experiencing hot flashes. Later, severe night sweats began waking her around 3 a.m., followed by prolonged insomnia. At the time, she did not immediately recognize these changes as part of perimenopause because she was still having regular periods.
Her experience made an important problem clear: women can experience significant health changes without having the information, time, or specialized medical support needed to understand what is happening.
That experience helped motivate Joanna to build a company focused on giving women better access to knowledgeable midlife care.
Women’s Healthcare Designed Around the Whole Person
At Midi, we don’t believe a woman’s health can be reduced to a single symptom.
Our clinicians consider the full picture, including symptoms, medical history, medications, health risks, goals, lifestyle factors, and where a patient is in her health journey.
Depending on the reason for care, a personalized Care Plan may include:
Hormone-based treatment when medically appropriate
Non-hormonal prescription options
Weight-management support
Lifestyle and nutrition guidance
Sleep support
Sexual and vaginal health care
Support for mood and cognitive symptoms
Bone and muscle health considerations
Targeted laboratory testing
Preventive health guidance
Supplement integration when appropriate
Cancer survivorship and menopause support
AgeWell and longevity-focused care
The goal is not to give every woman the same treatment.
The goal is to understand what she needs and build care around her individual health situation.
We Listen First
Listening is one of the foundations of Midi.
A healthcare visit should give you enough time to explain what has changed, what concerns you, and what you want to improve.
Our clinicians ask about your symptoms, health history, medications, goals, and other factors that may influence your care. They then use that information to discuss appropriate options with you and create a personalized Care Plan.
This approach matters because midlife symptoms rarely exist in isolation.
Sleep problems can affect energy and mood. Hormonal changes can influence symptoms across multiple areas. Weight changes can involve metabolic, hormonal, behavioral, and lifestyle factors.
Understanding those connections helps create a more complete approach to care.
From Menopause Care to Whole Midlife Health
Midi started with perimenopause and menopause because that was where we saw an urgent gap in care.
As more women came to Midi, their questions expanded.
Can you help with my weight?
What can I do about my bone health?
Why has my sleep changed?
What is happening with my skin and hair?
Can you help me understand my preventive health needs?
How can I protect my health as I get older?
Those questions helped shape the next chapter of Midi.
Today, our care areas include general health, perimenopause, menopause, weight management, AgeWell and longevity, and cancer and survivorship. We also provide care around concerns such as hot flashes, sleep, sexual wellness, mood and memory, hair and skin, weight changes, and bone, muscle, and joint health.
Expert Clinicians at the Center of Care
Technology can make healthcare easier to access, but people remain at the center of Midi.
Our clinical team includes more than 550 board-certified experts caring for women across all 50 states. Midi also works with medical advisors and women’s health specialists who help shape the clinical protocols behind care.
Our leadership and clinical teams bring expertise across women’s health, menopause, primary care, oncology, mental health, sexual health, cardiovascular health, obesity medicine, and other areas relevant to midlife care.
This clinical foundation helps us build care around current medical knowledge while keeping the patient experience personal.
Clinician-Led Care With Technology
Midi is also building a new model of healthcare by combining experienced clinicians with AI-driven clinical intelligence.
The purpose of technology is not to replace the clinician.
It is to support clinicians by helping make specialized knowledge, clinical protocols, and healthcare information more accessible within the care experience.
Our model is designed to reduce unnecessary administrative work and give clinicians more opportunity to focus on the patient.
We believe technology should make healthcare more human, not less.
Our Commitment to Evidence-Based Care
Healthcare decisions should be grounded in reliable medical information and appropriate clinical judgment.
Midi’s clinical protocols are developed with guidance from medical advisors who have extensive experience in women’s midlife health. Our approach continues to evolve as medical research, treatments, and clinical guidance change.
We also recognize that healthcare is not one-size-fits-all.
A treatment that may be appropriate for one woman may not be appropriate for another. That’s why our clinicians consider individual health history, risks, symptoms, medications, goals, and other relevant factors before recommending treatment.
Our Core Values
Our values influence how we care for patients, how our teams work together, and how we continue improving Midi.
Listening
We listen carefully to understand what women are experiencing and what matters most to them. Good care begins with understanding the person behind the symptoms.
Alacrity and Tenacity
Healthcare problems can be complicated. We approach challenges with persistence, curiosity, and a commitment to finding better solutions for patients and clinicians.
Inclusion, Access and Collaboration
Specialized women’s healthcare should be easier to access. We work to expand access through virtual care, insurance coverage, employer partnerships, and collaboration across healthcare organizations.
Humility
Medicine is constantly changing, and we don’t have every answer. We stay open to new evidence, acknowledge when something can be improved, and keep learning.
Ingenuity and Creativity
When existing healthcare systems do not meet the needs of women or clinicians, we look for better ways to solve the problem. Innovation is part of how we continue building Midi.
These values are part of the foundation described by Midi on its official About Us page.
Making Specialized Care Easier to Access
Access has always been an important part of our mission.
Midi provides virtual care across all 50 states. We are in-network with many major PPO health plans, although coverage depends on the individual plan and benefits. Self-pay options are also available for eligible services.
Our goal is to make specialized women’s healthcare available without requiring patients to travel to a specialty clinic or wait for an appointment that may be months away.
Virtual care allows women to meet with their clinicians from home while continuing care through follow-up visits.
Our Care Model
Getting started with Midi is designed to be straightforward.
1. Start With Your Health Needs
You begin by sharing information about your symptoms, health history, medications, concerns, and goals.
2. Meet With Your Midi Clinician
Your virtual visit gives you time to discuss what has changed and ask questions about your health.
3. Review Your Options
Your clinician considers your individual health information and discusses appropriate treatment and care options.
4. Build Your Care Plan
Your Care Plan may combine prescription treatment, non-prescription approaches, lifestyle support, testing, supplements, or referrals depending on your needs.
5. Continue With Follow-Up Care
Midlife health can change over time. Follow-up visits allow your clinician to review progress, address new concerns, and adjust your Care Plan when appropriate.
What We Care For
Midi’s care has grown well beyond one condition.
Our current care areas include:
Perimenopause
Support for symptoms and health changes that can occur during the menopause transition.
Menopause
Personalized care for menopause symptoms, hormone therapy when appropriate, non-hormonal options, and longer-term health considerations.
Weight Management
Care that looks at weight changes alongside metabolic health, lifestyle factors, medications, hormones, and other individual considerations.
AgeWell and Longevity
Support focused on healthy aging, preventive care, and long-term health priorities.
General Health
Care for broader health concerns that may become important during midlife.
Cancer and Survivorship
Specialized support for menopause-related concerns and other health needs affecting cancer survivors and women at increased risk.
These are the current core care areas presented by Midi.
More Than Treating Symptoms
We believe good healthcare should look beyond the symptom that brought you through the door.
A woman who comes to us because of hot flashes may also need help understanding sleep, vaginal health, mood, bone health, or cardiovascular risk.
Someone seeking weight management may have questions about metabolic health, medications, nutrition, strength, sleep, or hormone changes.
Someone going through cancer treatment or survivorship may need care that takes both their medical history and midlife symptoms into account.
Our job is to listen, connect the pieces, and help create a plan that makes sense for the individual.
Growing to Meet Women’s Needs
Midi has grown significantly since its founding.
The current company reports that more than 450,000 women have trusted Midi with their care. Midi also reports a team of 550+ board-certified clinicians serving women across all 50 states.
In February 2026, Midi announced a Series D financing round of $100 million that valued the company at more than $1 billion. The company said the funding would support the next phase of its mission to build a comprehensive, AI-enabled healthcare platform for women.
Growth, however, is not the reason we exist.
The reason is the patient who finally gets an answer.
The woman who understands what is happening to her body.
The patient who finds a treatment option that works for her.
The woman who finally has someone listening to the full story instead of focusing on one symptom.
That is the progress that matters most to us.
What Our Patients Tell Us
The impact of better care is personal.
Midi currently reports that 95% of patients report improvement in perimenopause and menopause symptoms after at least two months of Midi care. Individual results vary, and these results should not be interpreted as a guarantee of treatment outcomes.
Every patient has a different health history and different goals.
Our responsibility is to provide informed medical care, explain available options, and support each woman as she makes decisions about her health.
Our Vision for the Future
We believe women deserve healthcare that keeps pace with their lives.
Midlife is not a single condition. It is a long and important part of life that can involve changes in hormones, metabolism, sleep, mental health, sexual health, bone health, cardiovascular health, and preventive care.
Our vision is to create a healthcare experience where women can access specialized expertise without having to navigate disconnected systems for every concern.
We are building a model that combines:
Experienced women’s health clinicians
Evidence-informed clinical protocols
Personalized Care Plans
Virtual access
Insurance-supported care
Ongoing follow-up
Clinical technology and AI-supported intelligence
A broader view of women’s health across midlife and beyond
The goal is simple: better healthcare for women, built around the way women actually experience their health.
Why Women Choose Midi
Women come to Midi for many different reasons, but the experience we aim to provide remains consistent.
Specialized Expertise
Our clinicians are trained to understand the health changes women may experience during midlife.
Personalized Care
We build Care Plans around individual symptoms, medical history, risks, preferences, and goals.
Convenient Virtual Visits
Care is available virtually, making it easier to connect with a clinician from home.
Broader Women’s Health Support
Midi has expanded from menopause care to a wider range of midlife health needs.
Insurance-Friendly Access
Midi is in-network with many major PPO plans, with coverage determined by each patient’s specific plan.
Continued Care
Healthcare doesn’t end after one appointment. Follow-up visits provide an opportunity to monitor progress and update the plan.
Our Leadership
Midi’s leadership team combines healthcare, clinical, technology, business, and women’s health experience.
Our current leadership includes:
Joanna Strober — Chief Executive Officer and Co-founder
Kathleen Jordan, MD — Chief Medical Officer and Co-founder
Mindy Goldman, MD — Chief Clinical Officer
Sharon Meers — President
Jason Wheeler — Chief Financial Officer
Melissa Waters — Chief Marketing Officer
Jake Ramanathan — Chief Technology Officer
Matt Cook — Chief Commercial Officer
Jamie Anderson — Chief Legal Officer
Together with our clinicians, medical advisors, and broader team, they are helping build the next generation of women’s healthcare.
Our Medical Advisors
Clinical quality is central to Midi’s model.
Our medical advisors include specialists with experience across women’s midlife health, clinical quality, heart health, mental health, cancer care, survivorship, sexual health, obesity medicine, hair and skin changes, hormone health, and botanical medicine.
Their expertise helps inform the clinical protocols used across Midi’s care model.
Our Story Is Still Being Written
Midi started because women needed someone to listen.
It grew because women needed more than one answer.
And it continues because midlife healthcare needs to be easier to access, more personalized, and better connected to the realities of women’s lives.
We are proud of how far Midi has come, but we are focused on what comes next.
Whether you are starting to notice changes in your 30s, navigating perimenopause, living through menopause, thinking about healthy aging, managing weight or metabolic health, or looking for support with another midlife concern, Midi is here to help you make sense of what is happening and decide what comes next.
Your Health Story Matters
Your health history is personal.
Your symptoms are personal.
Your goals are personal.
Your care should be personal, too.
At Midi, we listen first, work with you to understand the full picture, and create a Care Plan based on your individual needs.
Midlife is a journey. Midi is here to help you navigate it.
Frequently Asked Questions About Midi Health
When was Midi Health founded?
Midi Health was founded in 2021, beginning as a virtual healthcare company focused on improving care for women navigating perimenopause and menopause.
Who founded Midi Health?
Midi was founded by Joanna Strober and Kathleen Jordan, MD, alongside the founding team that helped establish the company’s clinical and business model. Joanna Strober serves as CEO and Kathleen Jordan, MD, serves as Chief Medical Officer.
Why was Midi Health created?
Midi was created to address gaps in women’s healthcare, particularly the lack of specialized, accessible care for women during midlife. The company began with menopause care and has since expanded into broader women’s health services.
Is Midi Health a virtual healthcare company?
Yes. Midi is a specialized virtual care platform. Patients meet with Midi clinicians through virtual visits and can receive personalized care plans and ongoing follow-up.
Where is Midi Health available?
Midi currently provides virtual care across all 50 states.
How many clinicians work with Midi?
Midi currently reports having more than 550 board-certified clinicians caring for women across all 50 states.
What conditions does Midi Health treat?
Midi’s current care areas include general health, perimenopause, menopause, weight management, AgeWell and longevity, and cancer and survivorship. Care is also available for concerns such as hot flashes, sleep, sexual wellness, mood and memory, hair and skin changes, weight gain, and bone, muscle, and joint health.
Does Midi Health accept insurance?
Midi is in-network with many major PPO health plans. Coverage varies by individual insurance plan, and deductibles, copays, or coinsurance may apply. Self-pay options are also available for eligible services.
Does Midi Health only treat menopause?
No. Menopause and perimenopause were the foundation of Midi’s care model, but the company has expanded to address a broader range of women’s health needs across midlife and beyond.
Does Midi use AI?
Midi’s current care model combines expert clinicians with AI-driven clinical intelligence. The technology is designed to support clinician-led care and expand access to specialized clinical knowledge while keeping human clinical judgment at the center.
Is Midi Health only for women in their 40s?
No. Midi’s current care model supports women across different stages of midlife, including women in their 30s, 40s, 50s, and beyond. The appropriate care depends on each person’s symptoms, health history, and needs.
Start Your Care With Midi Health
If something about your health has changed, you do not have to figure it out alone.
Whether you need support with perimenopause, menopause, weight changes, sleep, sexual health, mood and memory, bone health, healthy aging, or another midlife concern, Midi can help you connect with a clinician and create a personalized plan based on your needs.
Your story matters. Your health matters. And the care you receive should reflect both.
Medical Disclaimer
Midi Health provides healthcare services through licensed medical professionals. Information on this page is provided for general informational purposes and does not replace individualized medical advice, diagnosis, or treatment. Treatment recommendations depend on your personal medical history, symptoms, medications, risks, and clinical evaluation. Not every treatment or service is appropriate for every person. If you have an urgent or life-threatening medical concern, seek emergency medical care.